Process
This is the general operating model I bring to web production and content operations work — not an internal workflow specific to any employer. Every project moves through these seven stages, though the depth at each stage varies with scope.
Intake
A new web request enters the pipeline. The goal is to understand what's being asked for, who it serves, and whether the request is ready to move forward before any work begins.
Typical activities
- Log the incoming request and identify the requesting stakeholder
- Clarify audience, purpose, and business context
- Confirm the request against existing priorities and capacity
- Flag missing information before it becomes a downstream blocker
Typical artifacts
- Intake brief
- Prioritized request queue
Scope
The request is translated into a concrete plan: what will be built or published, what won't, who is involved, and what 'done' looks like.
Typical activities
- Define deliverables, boundaries, and success criteria
- Identify cross-functional partners — design, engineering, legal, localization
- Surface constraints early: accessibility requirements, brand governance, timelines
- Align stakeholders on scope before build work begins
Typical artifacts
- Scope document
- Stakeholder alignment notes
Build
Content and pages are authored, published, and assembled against the agreed scope, with regular check-ins to keep stakeholders aligned as work progresses.
Typical activities
- Author and publish content using the relevant CMS or authoring tools
- Coordinate with design and engineering on layout, components, and edge cases
- Keep documentation current as decisions are made
- Surface risks or scope changes as soon as they appear
Typical artifacts
- Published draft content
- Build/status notes
Quality Assurance
Before anything ships, it's checked against accessibility, content accuracy, and functional standards — with enough structure that quality doesn't depend on any one person remembering everything.
Typical activities
- Run accessibility validation (semantic structure, contrast, keyboard access)
- Perform responsive and cross-browser checks
- Verify content accuracy and link integrity
- Complete regression testing against prior functionality
Typical artifacts
- QA checklist
- Launch-readiness review notes
Localization
For experiences reaching a global audience, content is coordinated through translation and locale-specific review so that quality holds across every language and market, not just the source language.
Typical activities
- Coordinate translation handoff and timelines across languages
- Track locale-specific content and formatting requirements
- Perform locale-specific QA on translated content
- Reconcile source-language updates with in-flight translations
Typical artifacts
- Localization tracker
- Locale-specific QA notes
Launch
Final readiness is confirmed and the release goes live, with a clear rollback plan and communication to stakeholders so nothing depends on hope.
Typical activities
- Complete final launch-readiness checklist
- Coordinate go-live timing across dependent teams
- Confirm rollback or contingency plan is in place
- Communicate launch status to stakeholders
Typical artifacts
- Launch checklist
- Go-live communication
Post-Launch Validation
Launch isn't the finish line. The release is checked in the wild, issues are triaged quickly, and what's learned feeds back into how the next request is scoped and built.
Typical activities
- Verify the live experience matches what was tested
- Monitor for post-launch issues and triage quickly
- Confirm the request that started the cycle was actually satisfied
- Capture lessons learned for future intake and scoping
Typical artifacts
- Post-launch validation notes
- Retrospective notes